Client Projects
Nikki Smith
BRAND DESIGNER
Contract March-June 2024
As the brand designer, I developed the jewelry brand’s first comprehensive brand identity book, guided by industry research and consumer surveys. The book included key elements like an updated logo, brand color palette, font combinations, and detailed photography direction. I also created a brand voice persona, along with marketing materials and a canned response document to ensure consistent communication across all channels.
Project Als
DESIGN & CONTENT MANAGER
Full-Time March 2022-Present
In my current role, I oversee all digital marketing efforts, both evergreen and event-based, and plan and design all printed promotional materials for events. Additionally, I contribute to video and photography production for major campaigns and events, ensuring cohesive visual storytelling across all platforms.
EVENT INVITATIONS
SOCIAL MEDIA GRAPHICS
SOCIAL MEDIA STORIES
EMAIL DESIGNS
MERCH DESIGNS
WEB DESIGN & LANDING PAGES
During my time with Project ALS I've maintained their current website but I am also making a new site based on several focus groups and user input. You can see the development site (WIP) here.
In addition to the website, for event I create a landing page through the software Classy for ticket purchasing. See below for some of the event landing sites:
East Texas Beauty Bar
LOGO DESIGNER
Contract March-April 2023
I designed a new illustrated logo for the beauty brand's launch of eco-friendly false lashes, aligning the brand’s identity with sustainability. The logo emphasized natural elements to reflect the environmentally conscious focus of the product line.
